Brightsmith | Case studies
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Brightsmith in the market

Leading brands have invested in a beautifully designed, flawlessly executed, and systems-integrated product configurator generating high-quality leads, higher site traffic, and four-digit ROI.

Casestudy Clubcar

Unprecedented Gains

Since its launch in 2017, the car configurator for Club Car’s Onward product line has delivered real results. Visitors are greeted with an easy-to-navigate product builder that makes it fun to imagine themselves in an Onward car, then smooths the path to purchase by tracking leads and connecting them with the closest dealer. Club Car’s investment in this custom solution is paying dividends in high-quality leads and traffic.

Configurator traffic continues to climb more than 2 years post launch, up 66% YoY.

Onward configurator traffic boosts lead quantity and quality, yielding a 15% conversion rate.

1100% ROI

Club Car reports a 1100% return on its investment in the Onward configurator.

Casestudy Sea Ray

Immersive Brand Experience

Sea Ray’s boat builder presents a captivating shopping experience to customers that is cohesive with the brand’s visual identity and the SeaRay.com user experience while facilitating the journey from shopping to purchase. A unique combination of photo-realistic renderings and feature image photography plus integration with Sea Ray’s operational systems mean that shoppers see accurate product representation and pricing that is always in step with manufacturing and marketing databases.

Tripled leads within two months of launch.

#1 source of leads*.

*excluding sweepstakes

Accounted for 30% of all leads in 2018.

Casestudy Roush Performance

Fueling Showroom Sales

Roush Performance wanted a more immersive digital experience for website visitors, and this custom configurator delivered. The custom configurator solution matches pace with the excitement of the high-performance vehicles it showcases. Visitors quickly find models, select colors, accents, packages, and accessories, then zoom to the finish to make contact with a local dealer who closes the deal in far less time than before. A kiosk version created for tablets in dealer showrooms and trade shows adds an omnichannel experience to the brand’s digital playbook. Photorealistic rendering and front to rear views create share-worthy build summaries and keep shoppers coming back for more.

Closes the gap between online and offline customer experience.

Seamless handoff from web to dealer shortens the sales cycle.

Photorealistic rendering builds the confidence needed to buy.