Custom Product Configurator

Brightsmith^® is the product configurator platform trusted by leading brands to increase customer engagement, automate sales workflows, and give shoppers a personalized experience. Digital marketers drive better results with Brightsmith.

• Platform solution customized to create a seamless experience with the rest of your website

• Secure, compliant platform infrastructure and active site monitoring provide worry-free operations

• Built-in rules engine manages products from simple to highly complex

• Showcase high-profit features, packages, and accessories

• Always-accurate price information updates dynamically

• Includes consulting services to help set and measure performance toward ROI, lead generation, and site traffic goals – all without adding staff

Showcase your product with stunning, dynamic visuals

Range of available rendering options to meet your needs and budget

Key advantages:

• Provide a captivating shopping experience that is cohesive with your brand’s website and makes buying easy.
• Add digital marketing impact. Increase leads, capture contacts, track analytics, and integrate with any CRM.
• Ensure accuracy of product details and pricing that’s in-step with manufacturing and marketing databases.

Join the leading brands that know:

• Showing is better than telling. It removes ambiguity and builds customer confidence.
• Confident customers are more likely to buy, and to buy more.
• For capturing valuable, high-quality leads effortlessly, a configurator can’t be beat.
• Configurator users are informed, increasing conversions and shortening sales cycles.
• The best configurators integrate the ‘vital five’: consumers, dealers, marketing, sales, and manufacturing.

Outstanding results for both B2C and B2B

Simply having a configurator improves B2B customer retention by nearly 5%. Best-in-class firms that use a configurator:

• Turn 30% more quotes into orders
• Average 5x greater year-over-year revenue growth
• See 4x five-year net profit growth
• Are over 2x more efficient with proposal development resources
• Save $1 million in sales rep costs over 10 years
• See 4x growth in net profit over a five-year span
• Are over 2x more effective at minimizing sales personnel
• Save $1 million in sales rep replacement costs over 10 years